Investment is not about getting money out of business

It has been a very busy couple of weeks, with Patricia presenting at some conferences and our team of consultants dealing with Partner remuneration, Partner performance management, disciplinary and employment issues, networking training, leadership programmes for Partners and building Business Development plans.

Some further news from Trafalgar Team:

• LMS Junior Lawyers Forum is on Thursday - 9th June, London, send along your junior lawyers! Patricia and Adam Edwards (Partner, Cumberland Ellis) will deliver an interactive session on the impact of law firm structures of the future on their Career and how to take advantage of them.
  
  The issues covered during the session will include:
  
  • What will be the financial (Tax) structure options and drivers?
  • What are strengths, weaknesses; opportunities and threats (SWOT) of each structure?
  • What reward and recognition can be expected?
  • What are you going to do about YOU? Be commercially savvy, build in your Personal Brand and IE
  
  This event is a must for young talented lawyers! Read more: http://juniorlawyers.lawsociety.org.uk/node/5620
  
  
• "Investment is not about getting money out of business". Partners who receive external investment after October may strip the firm of value for future generations and cause an exodus of Talent. Long-term thinking always pays off! Read more in Legal Futures: http://www.legalfutures.co.uk/legal-services-act/alternative-business-structures/dont-use-external-investment-to-strip-value-from-firms-partners-warned

Remuneration Strategies for Partners

Stepping in for Charlie Keeling (HR Director at FFW) as the keynote presenter at the recent Remuneration Strategies for Partners, (Ark, 6th April) was a challenge for Patricia. They discussed the key issues facing the legal profession and found themselves very much in agreement – making the task infinitely easier. Feedback from her keynote included:

• Very informative and thought provoking. Delivered in an entertaining and engaging style.
• Great content and very well presented.
• Really excellent presentation. A lot of food for thought! (Philip Rodney, Chairman, Burness LLP).

This is a topic about which Patricia passionately believes the profession has to get to grips with, along with strategic career planning. Others at the conference said there were some lively debates with other presentations and panellists. Leah Darbyshire, Head of Connect Strategy, Ark Group wrote to Patricia: "I thought it was an excellent presentation. I will certainly keep you in mind for any forthcoming law firm strategy events for Managing Partners and leaders."

As she catches-up with more and more Managing Partners (MP) so our thinking is consolidating on Portfolio Career for Partners.

Improve your Personal Brand

If the future is to have a Portfolio Career, then you need to increase the equity in your Personal Brand by using Video. This will improve communication with your stakeholders, enabling you to stand out from the crowd in a uniquely personal manner.

Strategic Brand Management is what will distinguish one individual (and organisation) from another, and so enable you (and your colleagues) to connect with your clients, network and referrers.   Presenting your ideas in a coherent and logical way can work on paper: with video you have to learn how to project your personality with energy.

It’s estimated that in 2010 22% of Executives used video to communicate. This is expected to rise to over 80% by 2015. It will be a business necessity NOT luxury and those that develop their camera competency will have an edge.

Katalina Media and Trafalgar provide a ‘pick-n-mix’ service that allows you to rapidly develop your skills and produce cutting edge communication video that’s quality driven at an affordable price.   Your video messages can be on your website (and other sites) within 48 hours of filming. 

Our Talking Edge service can be tailored so that you may have a number of people filmed – and their video messages posted on your website within 48 hours.  They too may benefit from some skills coaching – so get in touch with Sheelagh, Patricia or Adrian to discuss your exact requirements.

Leverage the power of video today!